If you can dream it, you can do it.” Walt Disney
Now your product is ready and you tested and improved it to a good enough level.
The next challenge is to find first users and customers. People tend to slow down at this stage because of 2 main reasons,
- they freak out with the idea of sharing their product, fear rejection.
- they have no clue how to do it or lack options
Both of these reasons are connected from the root. Let’s look at why these reasons don’t matter and how you can proceed to find customers.
Own the Service & Communicate with Your Circle
You have built a product, have gone through some mix of knowledge, research, expression while building it. In order to make the jump start with first users, you need full power. In order to have full power, you have to own your product and be confident about it.
Let go of the fear that people will say what you make sucks, it doesn’t matter, that fear doesn’t matter. Most productive and influential people receive this kind of criticism everyday, they hear that they will fail everyday, they do it anyways!
Now own the service and start communicating with your close circle. Share what you are offering and tell them they can always get a better pricing as a friend discount. You can also tell them to ask their circle to reach more people.
Connect People on Social & Turn them into potentials
If you are only consuming social media as entertainment until now (I don’t recommend that), now you can start adding potential clients as friends and truly providing them value. With some initiation these people can become your first clients.
How to proceed?
Well designed direct messages are killer to find first customers, I would recommend Linkedin where I have doubled our revenue in only 1 month. I turned this experience into a step by step course with templates which helped hundreds of people, feel free to check Linkedin Marketing Program.
Write lead generating content and share
What is lead generating content?
As GaryVee says attention is the currency. Lead generating content is understanding the nerves and trends of your industry and turning that data into attention grabbing content.
Lead generation is related to,
– An interesting title
– An interesting, maybe fun or controversial content
– Some level of expertise and trust
It is better this content is somewhat related to your service or product. Then if you provide value through content, you will have the leverage to collect emails which will turn into customers over time.
Free samples (trial period) is a great initiator
Free samples and trial period is offered by almost every service for a reason. Actually for 2 reasons, here they are.
– Let’s client understand the product, quality and earns their trust
– Anyone that gets a good free service feels a little guilt to pay later
There are some general examples how people use free samples to collect emails,
– Offer a free ebook summarising your service or product
– Offer 1 week of free service and show results to have 1 year contract
– Offer a piece from the collection, let them pay for the collection
Collaborate with Competitors
This sounds a bit controversial but believe me it is not. Your competitors, people with a similar service, have already a database of clients they worked with over the years. No matter how close the expertise area is, the service probably has differences which makes competitors a great client provider as well. This happens in a few ways,
– Make friends with competitors and ask how you can help, is it possible to direct clients when crowded
– Ask to fulfill a complementary skill to their service
– Offer to share each others contacts and database while making clear what the differences are
The last one confuses people but it is easy actually. If you are a photographer and take wedding photos but not much baby photos, you can direct your customers to a friend for baby photos.
Think tank ha!